Well, actually I just want to review an ad for Cover Girl Outlast Lip Pen. I happened to be in a store yesterday and saw an ad that said CGOLP "feels five times lighter" than some competitor.
Can anyone explain that to me? Let's say you pick up a fifty pound weight. Now pick up a weight that is one time lighter. That would be zero pounds, wouldn't it? So twice as light would be minus fifty. And five times lighter?
There are three kinds of bad math: confusion, lies, and advertising.